Primary Design Color Palette

In order to simplify and clarify our visual identity, red, gray and white have been selected as the primary colors to represent WashU. By design, the web theme features these colors prominently.

Red

rgb(165, 20, 23)
#a51417
$red

Dark Grey

rgb(61, 61, 61)
#3d3d3d
$gray-dark

Light Grey

rgb(238, 238, 238)
#eeeeee
$gray-extra-light

Secondary Design Color Palette

The secondary color palette consists of a complementary set of hues that are chosen to work well together, and with WashU red, to provide depth and variety to university websites. These additional colors provides variety and versatility, while maintaining a coordinated, integrated look.

Yellow

rgb(255, 204, 0)
#ffcc00
$yellow

Turquoise

rgb(43, 130, 130)
#2b8282
$turquoise

Blue

rgb(0, 95, 133)
#005f85
$blue

Text

Heading

rgb(61, 61, 61)
#3d3d3d
$gray-dark

Paragraph

rgb(85, 85, 85)
#555
$gray-text

Links

Link Default

rgb(208, 28, 41)
#d01c29
$red-light

Link Hover

rgb(165, 20, 23)
#a51417
$red

Link Active/Focus

rgb(165, 20, 23)
#a51417
$red

Borders

Block Borders

rgb(200, 200, 200)
#c8c8c8
$gray-light

Table

rgb(218, 218, 218)
#dadada

Separators

rgb(200, 200, 200)
#c8c8c8
$gray-light